中国地质大学学报(社会科学版）

作为资本与技术深度嵌合的产物，游戏资本主义消解了劳动与娱乐的边界，形成层层深入的四重异化结构。原本具有自由属性的游戏变成剥削场域，“玩”转化为隐蔽的劳动过程，自由时间被生产与规训所充斥，人的生命政治亦随之异化。游戏资本主义以快感治理作为新的剥削方式，通过构造意识形态幻象宣扬资本主义价值观，并以叙事和符号遮蔽剥削关系；通过“同意制造”将外在强制转译为个体的自我规训，使玩家在“自愿”参与中不断再生产异化秩序，其结果是人的主体性逐渐丧失，甚至陷入一种“无用化”境地。超越游戏资本主义的前提是对资本逻辑加以解构，促使技术回归服务于人的轨道，重塑游戏的自由属性，并通过重构生产关系恢复本应属于人的自主性与创造性。也唯有人的主体性的真正复归，才能突破游戏资本主义的异化牢笼，在当代数字语境中开辟通向人的自由全面发展的可能道路。

As a product of the deep integration of capital and technology, game capitalism blurs the boundary between labor and entertainment, forming a four-tiered structure of alienation that penetrates deeply. Game,once an activity associated with freedom,has turned into a field of exploitation, with “play” transforming into a concealed labor process. Free time is filled with production and regulation, and the life politics of individuals is alienated as a result. Game capitalism adopts pleasure governance as a new form of exploitation, promoting capitalist values through the construction of ideological illusions and masking the exploitative relationship with narratives and symbols. It also uses “consent manufacturing” to translate external coercion into selfregulation by individuals, making players continuously reproduce the alienated order through “voluntary” participation. The consequence is the gradual loss of human subjectivity, even a descent into a state of “uselessness”. The prerequisite for transcending game capitalism is to deconstruct the logic of capital, guiding technology back to a path that serves humanity, restoring the free nature of games, and reconstituting production relations to reclaim human autonomy and creativity. Only through the true return of human subjectivity can we break through the alienation cage of game capitalism and open up a possible path towards the free and allround development of humanity within the contemporary digital context.